International expansion for family focused market research firm

Nick Richardson, CEO, The Insights People
Nick Richardson, CEO, The Insights People

A Manchester-based global leader in kids, parents, and family market research has expanded into four new international markets.

The Insights Family has launched its service in Saudi Arabia, Turkey, Argentina and South Africa expanding its operations to 22 territories across six continents.

The new markets will see the business survey 400 different children and 200 different parents every week (21,000 and 10,500 respectively a year).

Nick Richardson, CEO and Founder of The Insights Family, said: “2021 was a transformational year for the business, with us enjoying significant growth and development across the business.

“The expansion into these markets, based on client demand demonstrate our position as the global leader in kids, parents and family market intelligence”

The announcement comes on the back of a successful year for The Insights Family, which has more than doubled in size, growing from 13 employees in January 2020 to a team of 67 by the end of January 2022.

The company works with 100 clients across the globe and now plays a crucial role within the industry, providing insights to leading companies including the BBC, Amazon and Disney.

Last month, The Insights Family published its Future Forecast 2022 Report which predicts some of the key trends to watch out for in the forthcoming year.