Mobile tech firm goes Dutch in first step on road to European expansion

Jasper van de Luijtgaarden

Manchester mobile tech firm Apadmi has announced the the first step in its international expansion plans with the opening of a new hub in the Netherlands.

Digital product business Apadmi, which creates technology for brands such as Co-op, Chelsea FC, Domino’s and the NHS, is investing in a new office in Utrecht, near Amsterdam, Rotterdam and The Hague, which will be its first outside the UK.

It plans further European expansion later this year.

This follows a period of growth for the firm over the past year, and marks the start of an expansion strategy into European markets.

It is headed by Dutch native and Apadmi managing director, Jasper van de Luijtgaarden, who joined the firm from Dept two years ago to lead on acquisitions and growth.

He said: “2022 is going to be a big year for Apadmi as we start our global growth journey.

“Over the last few years we’ve built a strong reputation in the UK for delivering results, creating technology that keeps our clients and their customers moving forward. We’re proud of the many leading organisations that call us a trusted partner and we are excited to expand these relationships further afield.”

He added: “Expanding internationally is an essential step in achieving our growth ambitions and we’re looking forward to embarking on this next phase of our journey.”

Apadmi chief executive, Garry Partington, said: “This is a really exciting time to work for Apadmi. Starting in the Netherlands, we plan to open additional offices across Europe and beyond later this year.

“Our people are at the heart of everything we do and so it’s great to be able to offer a wide range of new global opportunities. I’m excited to see where we’ll be this time next year.”