Fragrance firm Fabulosa now supplying 600 UK SPAR outlets
Fabulosa, the Crewe-based fragrance-led home and lifestyle brand, has entered the convenience retail market with a new distribution deal.
James Hall & Co will distribute the group’s range of products to the SPAR UK network, which will open up 600 SPAR-branded convenience stores across the UK.
Adam Burnett, Fabulosa marketing director, said: “We love the different challenges and dynamics that each retail channel presents, and we are delighted to be introducing our extensive and innovative fragrance-led product portfolio to this sector.
“After continually exceeding targets to dominate and disrupt the cleaning market, we have hugely ambitious expansion plans in place.”
Fabulosa is targeting further growth, having ended its latest financial year, to August 31, 2021, with sales of £39m, a 100% year-on-year uplift on the previous year.
Retail partners for the group already include the likes of B&M, Poundland, Home Bargains, Asda and Aldi.
The business was only founded less than three years ago, first launching into the mature household cleaning category in 2019.
Since then Fabulosa has been rapidly taking market share. It said it is not only achieving more liquid volume share than all other liquid disinfectants brands, but with its new product development drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value.
Fabulosa has supplied more than 100 million units and launched more than 150 fragrances since its launch, custom made by Fragrance Oils International, which is owned by the world’s largest perfumery and fragrance specialist Givaudan, based in Geneva.
