Marketing Liverpool secures £100k funding to promote attractions

Marketing Liverpool has been awarded £100,000 funding from VisitEngland to continue promoting the Liverpool City Region.

The push is part of the city-focused ‘Escape The Everyday’ campaign.

Using the tagline ‘Get away to it all’, the marketing campaign will build on the campaign that began in 2021 and will highlight the range of indoor and outdoor activities, attractions, bars and restaurants.

Alongside culture, attractions, food and drink visitors expect from a city break, the campaign encourages people to explore other areas of the city region, giving ideas for days at the beach, cycling adventures and lesser-known gems this summer.

A key objective of the campaign is to encourage people to visit the city and book their tickets for experiences and attractions in advance through the VisitLiverpool website. Itineraries and a suite of marketing content will also be created.

Director of Marketing Liverpool, Chris Brown, said: “We are delighted that we have been successful with our application for funding and for the support of VisitEngland. These resources will help us accelerate our recovery and enable us to boost demand for the city and our wider city region at a time when businesses within the visitor economy need support.”

VisitEngland director, Andrew Stokes, said: “VisitEngland is very pleased to be delivering this fund to support destinations locally. The funding will also support local businesses who have been working so hard to welcome visitors back and provide a stand out experience.”