Start-up aims to become ‘Netflix’ for educational content

Chloe Barrett, CEO, Immersify Education

Manchester based Immersify Education is aiming to become the ‘Netflix’ for educational content with the launch of a paid subscription service.

The edtech business has launched a new paid content subscription for dental students, via its Immersify Dental platform.

The platform, which utilises augmented reality, gamification and personalisation to create engaging learning experiences, is already being used by tens of thousands of dentistry students across the UK, US, Australia and India, predominantly via their universities/colleges.

Queen Mary University and Cardiff University are amongst the learning institutions currently offering the platform to their students.

However, due to huge demand from thousands of students who can’t all access the platform via a learning provider, the business is launching all of its dentistry content via an individual paid subscription service.

Immersify Dental aims to have 100,000 users by the end of the year, as it looks to grow its revenue significantly via this model.

“We’re really excited to be able to make the Immersify Dental platform more accessible and the long-term goal is to make the platform the Netflix of educational content!” said Chloe Barrett, CEO, Immersify Education.

“Here at Immersify Education, we’re really passionate about supporting and enhancing the learning experience of the next and current generation, and this is why we’ve decided to expand our Immersify Dental platform.

“We have ambitious growth plans for the coming years; not only are we intending to reach the 100,000 users mark, but we’re also working on diversifying the Immersify platform for other academic areas.”

During her time studying dentistry, Chloe experienced first-hand the frustration of not having content and resources available that made the learning experience fun and interactive.

Then, when Chloe was developing a chain of dental training academies, she spotted there was a gap in the market for a platform which bridges the gap between the theoretical and practical elements of dentistry – this is ultimately what led to her joining forces with her co-founder, Maxwell Boardman, and starting Immersify Education.

Since establishing the business, Chloe and her team have secured two rounds of investment, while the business has won various accolades and was recognised as one to watch in Tech Nation’s 2019 ‘rising stars’ scheme.

“Immersify offers an accessible, inclusive way of learning by utilising advanced technology, interactive experiences, expert content, and gamified and personalised learning – making Immersify Dental the ultimate platform for dental students and professionals!

“From undergraduate dental students and hygiene and therapy students, to dental nurses, dental technicians and dental professionals, the platform provides a one-of a-kind, educational platform for all to learn, experience and connect,” added Chloe.

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