Change at the top as Brazen restructures for future growth

Consumer PR agency Brazen is marking its 21st year with a new restructure setting the business up for the next stage of growth including acquisitions.

Following a record 18 months, which has seen the agency double in size and win a roster of new clients including Butlins, Silentnight, Greene King, ISawItFirst and Foodhub, Brazen will hit revenues of £5m this year, that’s up 78% from 2021.

The consumer-specialist agency now has a team of 45+ and a client roster of 50+ brands.

The restructure sees long-standing board directors, Sasha Marks and Peter Burling, being promoted to the roles of Managing Director and Client Director respectively.

Sasha will focus on leading the agency and delivering the growth and vision of the business and team; and Peter will focus on delivering the exemplary client servicing and retention rates that Brazen is renowned for.

Founder & CEO Nina Webb will focus on leadership, company culture and the evolution of the ‘people-first’ agency which she set up 21 years ago, including seeking out acquisition opportunities.

And Operations Director, Tom Webb, the fourth member of Brazen’s board, will focus on driving operational and commercial excellence.

The restructure will also see the agency divided into three multidisciplinary practices, run by a newly created sub-board comprising three Associate Directors.

Adam Moss, former fleet street journalist who has been with the agency for more than 10 years, will head up a newly created Newsroom, responsible for the news output across the agency’s portfolio of clients, working closely with the agency’s content production division, Brazen Live.

Associate directors, Corey Kitchener and Sophia Stewart, who joined the agency from Ketchum in 2021, will each run client portfolios of £1m, alongside newly appointed social media account director, Rebecca Cohen, formerly of Beauty Bay and THG, who will continue to run its social media and influencer team.

Founder & CEO Nina Webb said: “When I set up Brazen 21 years ago, my vision was to disrupt the market with an agency that was anything but vanilla, offering bags of creativity, a fearless attitude and a no-nonsense approach.

“We’ve been loud and proud about our work and achievements over the years, but nothing has made me prouder than seeing the agency double in size over the past 18 months and to be able to donate £21K to charitable causes close to our team’s hearts in our 21st year.

“This restructure is setting us up for further growth and empowering the incredibly talented team to take Brazen into its next phase – with sights set on doubling the size of the business again over the next five years.”

Managing director, Sasha Marks, said: “It’s been an incredible journey since I started as a graduate trainee two decades ago. Nina’s clear vision and entrepreneurial, daring-do spirit has seen us adapt, pivot and evolve to the ever-changing comms landscape and, despite us doubling in size, we’ve still retained our unique culture and straight-talking offering.

“Having turned in our best ever year in 2021 and forecast to smash that again, this year, I’m honoured and excited to have been trusted to lead the agency and continue our growth, alongside my long-standing colleague and friend, Peter Burling.”