Applied Nutrition opens its first international office in Dallas

Applied Nutrition US team

Liverpool-based sports nutrition business, Applied Nutrition, has opened its first international office, in Dallas, Texas.

The company, which this week announced UFC superstar Molly McCann as its brand ambassador, is targeting the world’s largest sports nutrition market, worth an estimated $19bn a year.

Since launching in 2014, Applied Nutrition has enjoyed rapid growth, expanding year on year to reach sales of more than £35m, and claims to be the UK’s fastest growing active nutrition brand.

In under eight years, Applied Nutrition has gone from a single product offering to more than 200 products sold in 60 countries across the world.

The company caters to consumers participating in multiple sports, as well as offering nutrition that supports wellbeing and healthy living.

It formulates and manufactures its products at its Liverpool facility.

Its new American business will be led by TJ Humphreys. TJ has worked in sports nutrition for more than 30 years and is well known in the industry. TJ has been responsible for growing several successful international nutrition brands and bringing to market a vast back catalogue of products that have been key in driving the category forward.

Applied Nutrition is planning to launch in America with its ABE family of products that includes ABE pre-workout powder and ABE carbonated Energy and Performance can, the company’s most successful products and Europe’s best selling pre-workout.

The company will follow the launch with the introduction of more products from its range over the next 12 months.

Thomas Ryder, Applied Nutrition’s founder and CEO, said: “Applied Nutrition products are sold across the world, and we are confident we can quickly build the same loyal customer base we have in Europe, Asia, the Middle East and Australasia in America.

“We operate in a highly competitive market and our success is built on the trust and confidence our customers have in our products which we earn through continued investment in our facilities, the highest quality raw ingredients and best in-class research and development capability.”

He added: “There is huge demand for our products in America amongst both consumers and national retailers and distributors that has built up over the years, and this launch has been many months in planning to ensure we have everything in place to make a big impact in the market later this year.”

TJ Humphreys, AN USA CEO, said: “Having the opportunity to bring one of the world’s strongest sports nutrition brands, Applied Nutrition, to the United Sates is an opportunity of a lifetime for me.

“Applied Nutrition has set the highest standard for performance on an international stage, and with over 20 years of leading US brands in this space, our team is determined to bring an incredibly unique brand and product experience to the US sports nutrition consumer.”