Sports and fitness brand scores with latest high profile sporting collaboration

Warrington-based sports and fitness brand, Built For Athletes, has teamed up with German football giant Borussia Dortmund to create an exclusive limited edition branded sports backpack for the Bundesliga club.

The firm specialises in backpacks and fitness accessories for both elite and everyday athletes.

Founded by brothers Nick and Danny Costello, it has enjoyed rapid growth since the company launched in 2018, designing practical, stylish and tough backpacks, bags and accessories for fitness enthusiasts across the world, including working with the Alfa Romeo Formula One Team.

The company said it sees great opportunity in strategic collaboration with brands that closely align to its own values of quality, strength and durability.

The company has worked with Borussia Dortmund to develop an exclusive new backpack that features distinctive Borussia Dortmund branding, a new 35 litre capacity and Built For Athletes’ signature laser cut molle construction, water and tear-resistant material and hook and loop upper pocket for personalisation.

CEO Nick Costello said: “This latest collaboration is a significant step for us as we continue to build our brand in the German market and beyond.

“Borussia Dortmund is a remarkable club with an incredibly rich and successful history and enjoys huge support domestically and across international territories.

“The collaboration is a perfect fit; we are a young and ambitious brand, and through strategic partnerships with brands that share our values of quality and performance we can continue to build visibility of Built For Athletes with customers in key markets.”

Benedikt Scholz, director internationalisation & commercial partnerships | managing director BVB Fußballakademie GmbH, said: “The players love the design of the new backpack, its versatility and its ability to accommodate all their kit in a single bag for training and match days.

“Equipping our team as well as our supporters with high quality products is crucial to us. The new backpack fits these requirements perfectly and we’re looking forward to growing our relationship with Built For Athletes in the future.”