Premium kitchen retailer opens Wirral site with further expansion on the menu

Christopher Bulat, Worood Al Rawi, Hussein Alkhafaji

A new Kutchenhaus showroom has opened on the Wirral, with plans to expand over the River Mersey and into Liverpool.

Kutchenhaus is the UK retail franchise arm of Nobilia, Europe’s largest kitchen manufacturer, and is based in Rochdale.

Located on New Chester Road, Eastham, the new showroom features a range of high end kitchen displays, alongside bedroom, bathroom and laundry areas.

The 2,616 sq ft showroom, under the ownership of Hussein Alkhafaji, features six kitchen displays and has seen the hire of additional colleagues, creating four jobs in the local area. In-house TV and sample sections have also been built to provide a unique customer service.

With 20 years’ kitchen experience gained overseas, Hussein is an expert in his field and specifically chose this location to fulfil his vision of opening a Kutchenhaus showroom on coming to England.

The Kutchenhaus brand will operate 60 UK showrooms this year.

Hussein Alkhafaji, said: “With my experience in this area, I understand there is an increased market demand for a more personal, custom-built kitchen, which adds value to the heart of the home and creates a beautiful stand out feature.

“It’s clear that consumers are increasingly inclined to choose quality when investing in a kitchen and, as a brand that perfectly fulfils this need, Kutchenhaus was a straightforward choice for me.

“I am excited with the prospects of this new showroom location, on its success I would like to expand further into another space in Liverpool.”

Paul Lee, head of marketing at Kutchenhaus, said: “We are enthusiastic about the potential of our Wirral site which provides a fantastic opportunity for local customers to learn more about our kitchens and transform their home. Hussein’s in-depth experience will bring a distinguished service to the showroom, and we are confident he will expertly deliver the Kutchenhaus brand here.”