Global fashion brand relocates and introduces new range to Liverpool One
Grosvenor, the owner of the Liverpool One retail centre, has announced that clothing retailer Hollister Co is relocating its store.
The global teen retailer division of Abercrombie & Fitch Co. (A&F Co.), alongside Hollister sub-brand, Gilly Hicks, will occupy a new space on South John Street, offering activewear and loungewear to Liverpool for the first time through its Gilly Hicks brand.
Set to open this coming summer, this new combined space will be one of the first of the new prototype stores in Europe, bringing the Abercrombie & Fitch Co. brands under the same roof for the first time in the city.
Rob Deacon, senior asset manager at Grosvenor, said: “It is fantastic to see Hollister reaffirm its commitment to Liverpool One by moving into a newer space, as well as introducing its sub-brand, Gilly Hicks.
“This deal is a testament to the momentum we are continuing to build at the destination and is particularly exciting given the new space will be one of the first model stores in Europe. We look forward to seeing the store open and feel confident it will be a hit with Liverpool One’s visitors.”
The news of Hollister’s relocation as well as the first Gilly Hicks store opening in the region, follows a successful 2022 for Liverpool One, with 36 brands, totaling more than 350,000 sq ft, signed, opened or renewed in the year.
Highlights include Gravity, M&S, Tessuti, Charlotte Tilbury, Cricket, Under Armour, Bershka, Bread Street Kitchen and COSMO.
New and existing occupiers invested £18m in their Liverpool One stores and restaurants throughout 2022, cementing their commitment to the destination.
Liverpool One also exceeded UK footfall benchmarks by 19%, welcoming more than 22 million visitors to the destination last year and boasting a 14.5% increase of sales compared with 2019.
Chris Jukes, director of Liverpool One, Grosvenor, said: “I’m extremely proud of the team at Liverpool One; not only did we finish 2022 on a high, demonstrating incredible results, agility, and creativity in our approach, but to kick-start the year announcing a new Hollister location and the introduction of Gilly Hicks, is a true testament to the great work we do.
“Liverpool One is a destination that never stands still, rather it constantly evolves, and, with both Eurovision and our 15-year anniversary gracing us this year, 2023 is sure to be another exciting year at Liverpool One.”
Hollister’s new store and Gilly Hicks’s entry to Liverpool One follows the recent announcement that German premium fashion brand, BOSS, will be relocating and upsizing its Liverpool One store to Paradise Street, joining Tessuti’s new global flagship store.
Metis and CBRE acted for Liverpool One. Abercrombie & Fitch Co. dealt directly.