Sports travel group expands with launch of Chinese operation

Kris Van Goethem

Specialist sports travel group Destination Sport is expanding with the creation of a Chinese arm.

The Manchester-based business has launched Destination Sport China, which will provide destination management services for professional sports organisations throughout mainland China, plus expert support for organisations seeking to expand their presence within the region.

The division will be led by Kris Van Goethem, a sport travel industry expert with 30 years’ experience, most recently as managing director MICE, leisure and sport for Thomas Cook China.

The strategic expansion complements Destination Sport Group’s existing footprint in thr UK and Europe, North America, Middle East and Australia, enabling the sports travel group to offer a global solution to its network of 50+ clubs and governing bodies.

Destination Sport China’s team will also leverage their long standing relationships and experience working with a variety of domestic and international rights-holders across football, ice hockey, basketball and motorsports to provide further growth to the group.

The strategic expansion also provides opportunity for each division of Destination Sport Group – including (fan travel experiences), inspiresport (youth sport development tours) and Destination Sport Experiences (travel for participants and spectators across cycling, running and triathlon) – to explore growth opportunities within the Chinese market.

Kris Van Goethem said: “As China re-opens, plenty of opportunities will return to our market. The aim is for our experienced team to make a meaningful contribution in delivering sport event logistics in the region, providing a passionate and reliable service to clients across a variety of sports.

“We’re also excited to play a role in the strategic international growth of Destination Sport, helping to increase the group’s global footprint.”