Travel specialist Expedia signs up for four more years as LFC partner

Liverpool FC is continuing its journey with Expedia, one of the world’s largest full-service travel sites, after re-signing the travel company as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s teams for a further four years.

Throughout the partnership Expedia has worked closely with the Anfield club to make travel easier for fans.

Expedia Live, housed on the Expedia website, is a dedicated page, acting as a hub for LFC fans to arrange all aspects of travel to matches, both home and away.

The site enables fans to book accommodation and flights, or hire a car.

Ben Latty, commercial director at Liverpool FC, said: “We’re thrilled to announce the extension of our partnership with Expedia for another four years.

“Travel is an incredibly important part of our fans’ match day experience, so we are proud to have a world leader in travel as part of the LFC family.

“We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

Michele Rousseau, senior vice president, global brands at Expedia, said: “We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience.

“We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.”