Events legend to open her little black book to boost Welsh Riviera

Liz Taylor

Liz Taylor, the Manchester events specialist who has masterminded hundreds of celebrity launches, including Gary Neville’s Hotel Football and Stock Exchange Hotel, has been contracted by Abersoch’s exclusive holiday home retreat The Warren to help the sell luxurious holiday homes.

She will work on the brand and create some business development events to engage the existing audience and captivate and generate a new audience for The Warren an exclusive, owners-only, beach address in Abersoch, Wales with first-class facilities and an unrivalled location and popular with the Cheshire-set.

To holiday on The Warren you have to be an owner or guest of an owner.

Liz Taylor explains: “I have been tasked with helping them to connect with like minded discerning clients through organising niche events, giving expert PR assistance to raise awareness of the brand in luxury publications and by making personal introductions – for that of course I will open my coveted little black book!”

Iain Black, head of commercial at The Warren said: “We’re so excited to work with Liz as her knowledge of the luxury market is second to none.  We know she will be able to connect us to more of our ideal clients who will want to invest in a second, third or fourth home in our exclusive retreat here in the Welsh Riviera, North Wales.”

As well as working with Neville’s GG Hospitality she has also launched Tom Kerridge’s Bull and Bear and the Lone Star Boutique Hotel & Suites in Barbados. She runs her consultancy service alongside her successful event company, the Taylor Lynn Corporation and has launched her podcast, Events That Made Me, which has featured in Apple’s Top 10 Business podcasts.

She wrote a biography, Taylor Made, published in 2022 described as “the fascinating story of this unflappable, unstoppable entrepreneur and international event planner”.

Respected and renowned for her theatrical event productions across the world, she has worked for the most demanding names in global business and counts many of her celebrity clients as trusted friends, but the book also reveals emotional turmoil, family challenges and a personal struggle to take control of her mental wellbeing.