N Brown strikes new partnership with supermarket chain Sainsbury’s

One of Manchester-based online clothing and footwear retailer N Brown’s lines will be stocked by Sainsbury’s later this month, the group revealed today (September 7).

A new partnership between the two is focused on the strategic brand, Simply Be.

A selection of Simply Be clothing is now available online at Tu.co.uk – the Sainsbury’s online clothing platform – and will be available at select Sainsbury’s stores from late September, which N Brown says gives customers the opportunity to see and feel the quality and uniqueness of Simply Be’s products in person.

Customers will be able to buy a selection of clothing, including t-shirts, blazers, dresses and jeans, in an inclusive range of sizes from 10-32, and priced between £18-£60.

Through access to the Sainsbury’s points reward system Nectar, N Brown will continue to utilise data and listen closely to customer feedback.

The partnership’s online-first approach is a key moment in advancing N Brown’s digital strategy.

Sarah Welsh, CEO of retail at N Brown Group, said: “We believe in democratising fashion and understand the power of providing inclusive fashion that truly fits. Sainsbury’s was, therefore, a natural choice for Simply Be’s next partner, as our shared ethos of inclusivity and accessibility will serve the needs of a broad customer base.”

She added: “We know our customers are looking for inclusive and high quality, well fitting fashion.

“The introduction of our Simply Be brand across Tu Clothing and in-store at Sainsbury’s will make it easier for women to access these items and give them the confidence they need to be the most authentic, empowered version of themselves.”

Emma Benjafield director of product, Sainsbury’s Clothing, said: “We’re thrilled to be partnering with Simply Be, not just on Tu.co.uk, but also as one of the first brands to launch in our new Sainsbury’s fashion destination hubs alongside our popular range of Tu clothing this September.

“Tu’s mission is ‘helping you love what you wear’, and inclusive fashion that makes you feel great is at the heart of our brand, so having Simply Be on board supports our ambitions to expand our size offering even further and bring more variety to new and existing customers however they choose to shop with us.”