Toys company starts new year with raft of new licences
Bury-based global toy manufacturer and distributor, Sambro International, has achieved a number of new contracts in the licensed toy space as part of its plans to expands in the UK and EMEA (Europe, Middle East, Africa) regions.
Already working with many top licensors, including Disney, Hasbro and Paramount, the company has secured new agreements with Acamar Films, Toikido, Bulldog Licensing, with Moose Toys and confirmed a further contract with Universal to run until 2026.
New for 2024, Sambro will launch a range of products from popular children’s TV show and franchise Bing as part of its three-year contract with Acamar Films.
The range includes toys that encourage self-expression, exploration, and sensory development through creative and imaginative play.
Messy play sand sets, My First Art sets, make, mould, and paint figures will form part of the arts & crafts range, while outdoor play items include waterfall sets, bubbles and inflatables.
Sambro will also work with gaming studio Toikido under a three-year contract to roll out its latest Piñata Smashlings range, which comprises collectables, compounds, arts & crafts and novelty playsets, with product RRP ranging from £1.99 to £8.99.
Other wins include a new contract with Bulldog Licensing, liaising with Moose Toy’s product development team, to launch the new Magic Mixies arts & crafts range to the UK and EU markets and extended ranges with longstanding partner Universal to include Gabby’s Dollhouse, Trolls and Minions franchises.
These ranges will be front and centre at Sambro’s stand (B80) at Toy Fair London later this month as part of an extensive showcase of its new products and licenses, ranging from plush, novelties, creative arts & crafts, outdoor and games.
The stand will also showcase Sambro’s new own-brand plush, with ranges of uniquely designed collectable and novelty soft toys.
CEO Paul Blackaby said: “Our appearance at Toy Fair marks the start of another exciting year for Sambro, with a great selection of new contracts and product ranges to announce.
“Last year was one of our most successful to date, and 2024 looks set to go from strength to strength as we look to launch creative and innovative ranges with some of the world’s biggest brands and licensors.
“We’re looking forward to welcoming visitors to our stand this year, showcasing some of our new ranges, and connecting with our commercial teams.”
Toy Fair is the UK’s largest dedicated toy, game and hobby trade show welcoming more than 260 companies exhibiting thousands of products to visitors, including retailers, buyers, media and the wider industry.
Toy Fair takes place from Tuesday, January 23, until Thursday, January 25, at Olympia London in Kensington. Sambro will also be exhibiting at the Nuremberg Toy Fair in February.
A year ago Sambro secured a £13m funding package with Barclays Bank as part of its expansion plans.
The business, which was founded in 1996, employs more than 90 staff and has offices in Bury, Hong Kong and Amsterdam.
