Motor dealership to open three new North West sites in £2m investment

Three new Peugeot motor franchises are set to open in the North West as part of a £2m investment by automotive business, Chorley Group.

It will open Peugeot franchises in Blackpool and Ormskirk, with a third set to open in Wigan soon.

The new Peugeot Ormskirk franchise joins Chorley Group’s existing Vauxhall business in the town establishing it as a new automotive destination in West Lancashire.
Meanwhile, Peugeot Blackpool is part of a comprehensive redevelopment of the existing Citroen business.

The Citroen facility, which was acquired a few years ago, has been transformed to include Peugeot, featuring a purpose-built multi-brand aftersales function and a new state of the art Citroen facility, featuring the latest European corporate identity.

Adam Turner

Adam Turner, MD of Chorley Group, said: “At Chorley Group, we are dedicated to focusing on our client experience approach to business. We strive to deliver even better environments that offer high end experiences, choice, and first class leading levels of service.

“Our goal is to create sustainable destinations where clients can explore our brands in one location, ensuring a seamless and enjoyable experience.”

Eurig Druce, VP of Stellantis sales, the parent company of brands such as Peugeot, Vauxhall, Fiat, Alfa Romeo, and Citroen, said. “We’re thrilled to be growing with Chorley Group. They’re a dedicated partner in the North West, making substantial investments and genuinely listening to and looking after their clients. This commitment is brilliant and greatly valued from our perspective.”

Chorley Group operates 21 franchises, employing 400 staff.