Vypr strikes to set up US operation which will quadruple turnover in three years

Chris Williams

Manchester-based product intelligence platform, Vypr, is expanding into the US market.

The business, which provides global brands with quick and actionable consumer insight to either help bring successful new products to market or to improve their current ranges, now offers access to US consumers.

The strategic move is expected to see the business’s turnover quadruple over the next three years and create more than 30 international job opportunities, with many more in the UK. 

Vypr has more than quadrupled revenues since YFM Equity Partners invested in 2021.

This has primarily been driven by Vypr’s customers accessing consumer insights for the UK market. The US market presents an opportunity for the business to continue its strong growth. 

In 2023, more than £100bn ($137bn) was spent on market research services globally and the market is growing by six per cent per year according to ESOMAR, an association that tracks the market research industry.

More than half (56%) of global spend occurs in the US, which is in excess of six times the size of spend in the second largest market, the UK.

The US expansion builds on Vypr’s recent launch of consumer insights for the Australian market and existing capabilities in the UK and Europe where it provides fast, cost-effective consumer insights to major brands in sectors such as Retail, Food & Drink, Health & Beauty, Automotive, and Professional Services.

These include companies such as Costa Coffee, Ella’s Kitchen, and Marks & Spencer. Vypr’s existing US-headquartered clients trading in the UK and Europe include Kraft Heinz and Starbucks. 

CEO, Chris Williams, sai: “US expansion is the inevitable next step for us and will accelerate our already impressive trajectory. We predict our turnover to quadruple over the next three years, as we capitalise on the excellent market opportunity and take our first class product intelligence platform across the pond.”

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