Insurance broker extends Lancashire cricket sponsorship by three years

Lancashire Cricket has extended its sponsorship deal with C&C Insurance Brokers by three years.

The official partnership with the broker began officially in 2019, following a previous hospitality agreement, and will see C&C continue as the official back of shirt sponsor for County Championship shirt over the next three seasons.

The shirt this season is supplied by local sportwear disruptor Castore.

C&C also have in-bowl branding including across the top of the Upper C stand at Emirates Old Trafford, and around the perimeter of the outfield, for domestic and international fixtures taking place at the venue.

C&C Insurance Brokers has offices in Stockport, Leeds, Dudley, Chester, Newport, Bristol, and Dumfries and managing director Malcolm Cooke said he was “absolutely thrilled” to be extending the partnership for another three years.

“Since 2019, C&C Insurance Brokers has been proud to be part of one of the greatest clubs at one of the most iconic venues in the game. But our history together goes back even further, as we’ve been a commercial partner, in various capacities, for many years prior.

“However, this partnership isn’t just about business—it’s about passion, community, and creating unforgettable experiences. We can’t wait to welcome our clients back to world-class hospitality at Emirates Old Trafford and continue building something special with Lancashire Cricket.”

Liz Cooper, Partnerships Director at Lancashire Cricket, said: “Malcolm and his team have been long-term supporters of the Club since the initial agreement in 2019 and we are looking forward to continuing to work closely throughout this next stage of the partnership.

“It’s an extremely exciting time to be involved with Lancashire Cricket and Emirates Old Trafford, with a jam-packed cricket schedule this summer, both domestic and international, including the visit of both the India Men’s and Women’s teams.”

C&C Insurance Brokers forms part of the Club’s family of partners including global brands such as Emirates, Hilton, Heineken, Sportsbreaks, Sodexo Live! and Bartons Group.