Health Rack entrepreneur launches ‘weight loss’ chocolate bar

AN entrepreneur from Lancashire has created a chocolate bar which doubles as a ‘superfood’ which is packed with vitamins and essential vitamins.

Gary Bailey – who founded the Health Rack chain of health food shops which are headquartered in Preston – has combined acai berries with chocolate.

The acai berry, which comes from Brazil, is a super fruit that contains 19 different amino acids, vitamins as well as potassium, calcium, copper, magnesium and zinc.

Mr Bailey claims that his new Choco-vit bars can be used as an aid to healthy eating, weight loss and even mood enhancement.

He said: “Choco-Vit is not just another box of chocolates – this is a superfood that uses chocolate as a means of delivering all the vitamins, essential minerals and anti-oxidants that health conscious individuals should take every day.

“It’s an entirely new concept in health food, an alternative to supplements and vitamin pills, that will transform healthy eating into a pleasure we will all look forward to.

“While customers are enjoying the taste, they can take satisfaction in the knowledge that a rare and expensive superfruit is supplying their bodies with nature’s best.

Mr Bailey believes Choco-vit will appeal to all who want to eat healthily including sportsmen and women who want improve their performance and slimmers can use it as part of a weight-loss programme because each square contains just 27 calories.

Chocolate also contains Phenylethylamine, a mood elevator which gives it a feel good factor, as well as essential minerals such as magnesium and copper.

Mr Bailey said: “Getting the chocolate/acai berry mix right has been the main challenge during the development of this product over the past two years.

“We were going where nobody had gone before but we were determined to bring the benefits of this super berry to the widest possible audience.”