Brand Addition adds value
4IMPRINT Group said that growth in its Trafford Park-based promotional revenues business, Brand Addition, increased by 14% during its third quarter.
It added that sales for the year to date were 13% ahead of 2010 to £45.73m, but added that around £1.2m of that increase was due to a change in timing of seasonal purchases. It added that the division achieved growth in sales from both new and existing customers.
Its larger Direct Marketing division also increased sales by 11% to £108.3m, with sales to North America climbing 18% to $60.2m.
Losses continued at its SPS division, though, where sales were 8% lower at £3.56m in the third quarter and were 16% lower for the year-to-date at £10.75m.
A short statement from the board said that it “anticipates that 2011 will be a further year of good progress”.
