LFC hammers out deal with toolmaker Stanley

LIVERPOOL Football Club has announced a new commercial partnership deal with US-based toolmaker Stanley Black & Decker.

The firm will become the club’s official partner in the Tools and Security categories on a worldwide basis.

Stanley Black & Decker has been raising its profile globally through sponsorship in the Barclays Premier League generally during the past two seasons and has extended this through its tie-up with LFC.

The club’s managing director, Ian Ayre, said: “The Stanley Black & Decker brands enjoy great heritage and tradition, much like Liverpool FC, and we look forward to working with Stanley Black & Decker on a global basis.

“The deal comes at an exciting time for Liverpool FC as we continue to announce a number of new partners, which will strengthen our commercial business.”

Scott Bannell, VP of global corporate brand management for Stanley Black & Decker, added: “We are a 168 year-old company, and we are excited to be partnering with a club such a Liverpool that was founded in 1892, and is the most successful and iconic football club in the EPL, and one of the most popular and well-known football clubs in the world.”