The Hut rolls out white label site to Debenhams

CHESHIRE-based entertainment retailer The Hut Group has added Debenhams to the list of retailers using its white label entertainment store.

The store will contain more than 200,000 DVD, Blu-ray, CD and Games products supplementing the 20,000 products the department store currently sells online at www.debenhams.com.

Richard Chapple, commercial director of The Hut Group, said: “My team are working with Debenhams to create a significant launch plan to generate traffic and sales at the new entertainment store; the first of its kind within a traditional department store site.

“I’m really excited about the opportunity to communicate our entertainment product range to a department store demographic. I’m positive we’ll be able to grow the film, music and games market with a tactical and segmented marketing campaign to Debenhams’ customers while delivering a great commercial return.”

While the white label is trading, taking advantage of immediate sales potential, both parties will be working on a more advanced drop ship feed solution.

This will allow The Hut Group to plug its products directly into Debenhams’ ecommerce platform, removing the need for the white label store in time for peak Christmas trading.

Other blue-chip retail partners include Asda, Woolworths, Argos, Tesco and WHSmith.