Media Mix: PushON cheers Greenalls: The if agency wins

DIGITAL marketing agency PushON has been appointed by Warrington gin maker G & J Greenall to advise on a digital marketing strategy and redevelop its web presence.

Greenall, which produces 70% of the UK’s gin and exports around the world, is in the midst of an international sales drive after a buyout from De Vere, the hotels group, led by chief executive Christian Rose.

PushON’s brief is to reinforcing G&J Greenall’s position as one of the UK’s leading distillers of quality spirits. The new website is aimed at both the ‘on and off trade’ to help reinforce the premium G&J Greenall brands.

The Manchester firm created a feature and content-rich site using high quality imagery to give a modern, yet classic look.

Roy Wilding, PushON’s creative director said: “It is great to work on such a classic British brand and with a management team that have such a clear and concise vision for the business and its brand. Our digital strategy will create a robust framework for the management team to market their brands to the on and off licenced trade.”

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MANCHESTER creative agency The if agency, a specialist in direct  communications, has won an industry plaudit.

It was named Direct Response and Sales Promotion Agency of the Year at the Marketing Industry Network Awards 2011.

The awards celebrates success in the UK marketing industry outside London.

Over the past 12 months, the agency has secured several high profile new clients, including; Netcars.com and Spirit. It also continues to work with a number of other major national and international companies such as HSBC, Beaverbrooks, Matalan and Makro.