Duschenes takes stake in frozen yoghurt chain

THE former chief executive of Braemar Group has taken a stake in a frozen yoghurt business which trades from two outlets in Hale and Wilmslow.

Marc Duschenes said that his undisclosed investment for a stake of up to 29.9% in the business will allow it to embark on a rapid roll-out, with three new stores planned to open during spring 2012 and at least one new outlet every three months thereafter.

Yogberries was set up by Sarah Bradley and Matthew Agass in 2010. It sells a range of fat-free frozen yoghurts and is on course for sales of £1m during its second year of business.

Mr Duschenes, who is also chairman of fund management group Bayfield Capital, said: “It was my kids who dragged me into the store initially.

“What I saw was a young retail business with extremely talented directors, an incredibly strong brand and merchandise offering and a queue of vibrant, affluent customers out the door.

“I felt I could assist Matthew and Sarah with investment and a little guidance.
“Fortunately, a strong relationship was formed quickly and I look forward to seeing the chain grow.”

Bradley, who is managing director, said the investment “will allow the chain to grow at two to three times the pace we had imagined”.

Yogberries was advised on the deal by Kuits and Mr Duschenes was advised by DAC Beachcroft.