Former PR Amy sweet on new venture

FORMER PR professional Amy Martinez has launched her own business, an online confectionery shop.
 
Amy, 26, who formerly worked for leading Lancashire PR agency Freshfield,
opened The Sweet Pantry in in time for Christmas last year.

The Sweet Pantry offers personalised vintage sweet jars, wedding and party favours as well as a new concept called ‘candy buffets’ – a table filled with sweets.

Amy received support from an adviser at Bolton Business Ventures to develop the idea and prepare a business plan.

She says: “‘I am really thrilled to have launched The Sweet Pantry after over a year of planning. To finally see the website up and running and orders being placed is fantastic.

“I am a huge fan of shopping online and am always looking for imaginative gifts which can be personalised, but this often comes at cost – so I launched The Sweet Pantry to offer all of this without the huge price tag.”

Through the website, www.thesweetpantry.co.uk customers can personalise their products by choosing their favourite sweets, ribbon colour and message tag.

Amy, who has lived in Bolton for over three years since moving from Dorset, added: “Coming from a PR and marketing background, I know how much hard work it takes to launch a new product into the market, but I am confident that The Sweet Pantry offers something unique.”