Media Mix: Twitter director to deliver SASCon speech; PH Media tunes into Cameron Wells; and more
TWITTER’S UK commercial director Bruce Daisley is to give the keynote address at the third annual SASCon conference set to be held at The Hive office building in Manchester.
Other speakers at the conference, which takes place on May 17-18, are due to be announced over the next few weeks.
Organisers have said the programme schedule has already been confirmed, though, and will include subjects covering various areas of digital marketing such as social media, link building, social commerce, mobile marketing, PR and analytics.
Richard Gregory, chief operating officer of Latitude and a SAScon committee member, said: “This conference should be our biggest yet and with Bruce Daisley confirmed as keynote, SAScon delegates will get exclusive insight into some of the latest developments on the social media platform.”
SAScon is organised by a committee of digital marketing professionals from across the North West.
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AUDIO branding specialist PH Media Group has appointed Cameron Wells Communications as its public relations agency.
Sale-based Cameron Wells will provide communications support to help Old Trafford-based PH Media build its market presence.
Director Andrea Cameron said: “Following a rigorous pitch process, we are delighted to be a part of helping PH Media Group cement their reputation as market leaders in the provision of audio branding and on-hold marketing.”
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THE if agency, the Manchester based agency that specialises in direct communications, has secured a brief to redefine and launch a new brand for Knowsley Safari Park in Merseyside.
The agency is now working with the park’s owners to help it grow its visitor numbers and to raise its profile in the leisure sector. The first of its campaigns will launch around the Easter period and will include targeted local press, outdoor and radio adverts.
Account director Janine Pemberton said: “The Easter campaign will be our initial push and this will be followed by a number of bespoke initiatives over the next 12 months.”
