Genie and the Geek fashions online store

ONLINE trading fulfilment expert Genie and the Geek is stepping out with fashion brand House of Holland.

The Trafford Park-based small firm has been hired by House of Holland to to deliver an eBay pop-up shop during London Fashion Week.

The range, which consists of limited edition T-Shirts, patterned tights and iPhone cases, will be stored, managed and delivered by Genie and the Geek.

As an official eBay service provider, Genie and the Geek has been chosen due to its expertise in managing online market places. Its other retail partners include Religion, Kookai and Dune.

Geneir and the Geek has agreed to match House of Holland’s commitment  to donate the revenue from the online exclusives to charity, in this case Cancer Research UK.

Tayyab Akhlaq, managing director of Genie and the Geek, said: “This is a really exciting brand that we’re thrilled to be working with.

“It’s fantastic being able to help brands sell-through stock via online marketplaces. Our relationships with the key players – eBay, Play.com and Amazon – and our fulfillment capabilities means we’re set-up to ensure this is a smooth, and more importantly, profitable, process.”

Genie and the Geek provides services, including strategy consultancy advice, picking and packing, design and build of eBay shops, photography, fulfilment, customer service, returns management and reporting.

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