ACC seeks sponsor for exhibition centre
ACC Liverpool, home to the Echo Arena and BT Convention Centre, is looking for a sponsor for its new exhibition centre which opens next year.
It has hired international sponsorship agency Phar Partnerships, which has an office in Manchester, to help secure corporate support.
The search is being led by Ian Tussie, head of Phar’s Manchester office, who secured Phones 4U as the title sponsor of the Manchester Arena last year.
He said: “This is a really exciting sponsorship opportunity for us to be working on. ACC Liverpool has, in its first six years, established itself as one of Europe’s best venues, with the arena and convention centre attracting top class music, sport and entertainment acts as well as high-profile business conferences, enabling them to reach both a consumer and business market.”
He added: “The appointed brand will benefit from exposure to millions of people who will see the building on an annual basis given its location on Liverpool’s world renowned waterfront. With time ahead of the opening of the venue, we are looking to working with the sponsor to ensure they are as integrated as possible with Exhibition Centre Liverpool.”
Tim Banfield, commercial director of ACC Liverpool, said: “We are looking for a dynamic sponsor who shares this ambitious vision and are confident that Phar, thanks to its high profile track record, will help us to identify a headline sponsor and the opportunity to be involved in the market’s newest facility of its kind.”
