Lorraine Kelly to be the face of N Brown’s JD Williams brand

MANCHESTER home shopping retailer N Brown Group has signed up daytime TV presenter Lorraine Kelly as ambassador for its JD Williams brand.

She begins her role in July as the brand relaunches.From spring next year she will also launch her own fashion collection.

JD Williams has a 140-year heritage and is the number one online retailer for size 16+ ladies. The partnership will be supported by a TV advertising campaign in September, starring Lorraine.

The over 50 female fashion market in the UK is currently worth £2.5bn  per season, and is the fastest growing fashion sector.

Lorraine for JD Williams will be available in sizes ten to 32, with prices ranging from £20 for jewelled jersey top to £150 for a party dress.

Lorainne Kelly said: “Designing a fashion collection has always been a dream of mine and I am delighted to be working with JD Williams. It’s more than just creating clothes though, I want to help women realise that they don’t have to give up on fashion once they hit 50; these days, age should not be a barrier to looking terrific.

“As we get older our bodies naturally change, and I receive so many questions from women who want to feel stylish, but who get frustrated by the lack of choice, size and fit on what’s out there, and I’m now really excited to be able to offer them a stylish solution,” added Lorraine.

N Brown chief executive Angela Spindler added: “When we looked at who we’d like to work with on a new collection Lorraine came top in all our customer and colleague research. She’s aspirational yet accessible and always perfectly dressed, the prefect role model.”

Lorraine is N Brown’ second celebrity partnership. Former England cricketer turned TV personality Andrew Flintoff is brand ambassador for Jacamo.

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