Man City nets deal with Indonesian insurer

MANCHESTER City FC has broadened its international reach with a commercial partnership with a state-owned insurer in Indonesia.

The two year deal with Jiwasraya, sees the life insurance and financial planning provider become the Blues’ official insurance partner in Indonesia.

Founded in 1859 and based in Jakarta, Jiwasraya, is seen as Indonesia’s leading insurance company, with branches across the region serving over seven million customers.

As part of the partnership, Jiwasraya have the rights to produce TV ads with City’s playerss, in addition to featuring the Club crest and player imagery in marketing campaigns.

In addition Jiwasraya will be able to offer customers and staff rewards such as meet and greet opportunities with Manchester City players and visiting the club’s first-team training facility.

Tom Glick, chief business officer at  Manchester City, said: “Manchester City is extremely proud to have a rapidly growing and passionate fan base in Indonesia.  This enthusiasm for football was clear for all to see in a recent City supporter event at a Jakarta shopping mall that was attended by thousands of local fans.  

“While the launch of our Indonesian website, twitter and Facebook page has resulted in our Indonesian fans now accounting for our biggest social media following outside of the UK.”

Hendrisman Rahim, president director of Jiwasraya added: “Since it was founded in 1859, Jiwasraya has established itself as the best service provider and the most trustworthy investment and insurance company in Indonesia.  

“We saw partnering with Manchester City, the current champions of the Barclays English Premier League and notably the most progressive football club in the world both in global development and fan base, as the right strategic approach to boost Jiwasraya’s brand.