Cup Noodles firm Nissin chows down with Manchester United

MANCHESTER United has struck a new sponsorship deal with Japanese food brand Nissin, the maker of Cup Noodles.

The financial terms of the “multi-season” sponsorship deal were not disclosed but the agreement will soon see Manchester United branded noodles sold internationally.

Founded in Osaka, Japan in 1948, Nissin is famous for its instant noodles which were invented by its founder, Momofuku Ando, who developed the convenience food as an answer to food rationing after World War II. Its products are available in over 80 countries around the world with Cup Noodles being its most recognisable product.

Nissin branding will also be visible on stadium perimeter boards at all
domestic games at Old Trafford, as well as official club publications, MUTV and the club’s official website.

Manchester United’s group managing director, Richard Arnold, said: “The
worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.

“Nissin also has a proven record of supporting leading sports organisations,making them a fitting global partner for Manchester United. We look forward to working together.”

Koki Ando, CEO of Nissin Foods Holdings said: “Our slogan for this project is ‘HUNGRY TO WIN’. We strongly believe we can ‘ignite a spirit
of challenge across the world’ by our partnership with Manchester United
who is the best in the world in name and in reality.”

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Meanwhile in a further boost the respected title Forbes said United’s new £750m world record deal with adidas has re-established it as the world’s most valuable sports team.

Forbes values United at £2.1bn — restoring it to the top of the rich list above Spanish giants Real Madrid and Barcelona.