Mediamix: Corporation Pop; Selfy Stick; Tadah!
MARKETING firm Corporation Pop has developed the name, brand identity, packaging and e-commerce website for Flint plus Flint – a new skincare brand from the owners of Skin Health Spa, a national chain of advanced skincare clinics.
The Manchester firm said the name was the result of extensive market research.
Corporation Pop worked with illustrator David Bailey and copywriter Jez Clarke to create a comic strip format that tells a tongue-in-cheek but largely factual story of the founders’ journey to develop the range.
Dom Raban, managing director at Corporation Pop, said: “Sometimes a brief comes along which allows you to flex all of your muscles at once. This project did just that.”
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FASHION, beauty and lifestyle PR specialist, NYPR, based in Manchester, has been appointed to handle all media relations, celebrity liaison, social media and press office activity for the launch of The Selfy Stick.
The Selfy Stick is an extendable rod connected to a phone cradle that allows users to take photos of themselves from different angles.
Founder and owner of NYPR, Natalie Josephs, said: “I am very excited to announce this amazing news and look forward to working with The Selfy Stick team. The ‘Selfie’ craze has become a global phenomenon and with the addition of The Selfy Stick, this is set to become the number one social media tool. It’s a ‘PR dream… so perfect those selfies – pose, smile, snap and tag away!”
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MANCHESTER-based creative multimedia agency Tadah! has been commissioned to make the official promotional film for the switching on of the Blackpool Illuminations for VisitBlackpool.
The project in Blackpool was delivered together with Bark Media, a video and audio production company based in Manchester.
Over 18,000 people attended the iconic switching on of the resort’s illuminations by comedian Peter Kay who was joined by Little Mix, Pixie Lott, George Ezra and Union J.
Tadah! director Dave Gilbank said: “We were commissioned by VisitBlackpool to produce a video that will play a big part in the seaside town’s promotional marketing for the next year and it was a fantastic event to witness.”
Tadah! was launched in May and focuses on creative PR, content and delivery to support radio and TV advertising as well as scriptwriting for corporate and film productions.
