Mediamix: RMS; SKV; Apadmi

BAKERY group Warburtons has appointed Altrincham-based RMS PR following a competitive pitch.

RMS said it beat six agencies to win the PR brief to revamp and re-launch ‘W’, Warburtons’ internal magazine and design and develop a microsite and mobile app.

RMS consumer account director, Caroline Eardley will lead the account, supported by a team including lead creative, Andrew Avery, account executive, Rachel Leamon and head of digital Alastair Fallon.

Tearmh France, corporate and internal communications manager at Warburtons, said: “RMS demonstrated a thorough understanding of our communications objectives and presented some excellent ideas and creative work. They have a ‘can-do’ attitude and are clearly passionate about making a real difference to our business.”

Ruth Shearn, managing director of RMS PR, said: “Warburtons is the second biggest grocery brand in the UK and our appointment is testament to the quality of our consumer PR team and in-house creative, design and digital departments. Warburtons loved the creative work and ideas we pitched and also our capability for delivering across multiple platforms, with everything managed within the agency.”


MANCHESTER’S SKV Communications is partnering with London marketing agency Kindred on a PR initiative for the Government’s Business is GREAT campaign which is seeking to support small businesses.

SKV said the campaign has has already resulted in over one million unique visits to the Business is GREAT website and over 2,000 new exporting leads.

The brief will see the agencies working together to drive uptake of a range of products and services that the Government offers, including exporting to new markets and alternatives to bank finance. The campaign was won following a competitive pitch against two other agencies on the Crown Commercial Services PR roster.

SKV director Geraldine Vesey said: “We’re delighted to be working on the Business is GREAT Britain campaign. We chose to partner with Kindred as the agency has an unparalleled track record in delivering initiatives that motivate businesses to act, which perfectly complements our own expertise in activating national campaigns through regional media and other channels.”  


MANCHESTER app developer Apadmi has won a contract with The British Institute of Radiology (BIR) to develop a mobile app for doctors studying for professional qualifications in radiology.
The firm said it saw off rival bids from approximately 15 other companies during the tender process to secure the rights to work with the BIR, a membership organisation for healthcare professionals working with imaging science and radiation technologies such as X-rays, ultrasound and magnetic resonance imaging (MRI).
The app will be created for the iOS and Android operating systems.
The aim of the app is to help doctors around the world who are undertaking specialty training in radiology and working towards their FRCR qualifications. Users will be able to test their knowledge on six specialist anatomical areas of the body, through two different modes of assessment.