Translation People benefits from foreign trade focus

A RAFT of new business wins at language services group The Translation People has put it on course for record sales this year.

The group, which employs 31 staff and has its headquarters in Cheadle Hulme said it has benefited from a focus on export growth in many sectors.

Major new customers this year include Microsoft, Heinz, Jaguar Land Rover, Warburtons, Etihad Airways, Balfour Beatty, Experian and insurance giant ACE Group.

The Translation People, which has four UK offices and operations in Paris, Bonn and the US city of Boston, is forecasting sales of £4m in the year to December 31, up from £3.5m in 2013.

Overseas sales now accounts for 4% of overall revenues, up from 39% a year ago, boosted by 27% revenue growth across France and Germany, the firm’s fastest-growing foreign markets.

Clients in France include retailer Galeries Lafayette and drinks giant Pernod Ricard, while those in Germany include Henkel’s Schwarzkopf hair care brand.

The Translation People uses a global network of more than 4,000 professional translators who work on projects such as websites, brochures, software, technical manuals, legal documents and videos. They provide more than 250 language combinations.

Managing director Steve Wilde said: “We have continued to reap the benefits of our clients’ ongoing focus on global business, which we support by assisting with their multi-lingual requirements.

“The business is increasingly being viewed as a leading European translation agency, rather than purely a UK company. Our expertise is increasingly being sought by companies from other continents seeking to break into European markets.

“As we now offer an increased number of language combinations, such as Japanese into German, we are able to attract a wider range of companies from different countries. We aim to continue in this vein to strengthen our position even further in 2015.”

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