Media Mix: Marketing Profile is Hired!; Tangerine; Clare; IF Agency & more
HALE PR, marketing and events company, Marketing Profile has been appointed to promote former Apprentice finalist Neil Clough as an event speaker.
Clough, who is based in south Manchester and who is writing a weekly Apprentice review for the TheBusinessDesk.com, has developed a successful portfolio career over the last 12 months.
He has launched his own sales consultancy business in Manchester and also become a popular inspirational and motivational speaker.
Barbara Hallwood, managing director of Marketing Profile, said: “Neil was always my favourite Apprentice and after hearing him speak at a private event, I was captivated. His speech was totally relevant and very memorable, being delivered with incredible style. I would highly recommend him as a business speaker. He has very wide appeal.
Neil Clough added: “I am really pleased to have the support of Barbara and her team at Marketing Profile. Undoubtedly they have great connections and I look forward to continuing to develop my speaking engagements through her agency.”
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LANCASHIRE-based integrated agency, ICG, is celebrating two decades in business on a high.
Celebrations are abounding as it has been a particularly strong 12 months, with a raft of new additions to the client roster, two prestigious award wins and three new members of staff, bringing the agency’s headcount to 16.
Simon Couchman, creative director said: “We couldn’t have asked for a better year to celebrate 20 years in business, ICG is rapidly growing and our client and award wins reflect our hard work. We’re looking forward to another two decades of creative thinking.”
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The IF agency has completed a promotion called Fayre Fight for pub chain Fayre & Square.
The Manchester-based agency was briefed to promote Fayre & Square’s pub dishes.
It devised a social media campaign and customers were asked to vote for their favourite dishes in a knock-out competiton. Roast beef came out on top after competing against cod and chips in the final.
Jane Moore, group account director at The IF agency, said: “The aim of this promotion was to get people interacting and I’m pleased to say that the response was fantastic and it certainly created the buzz we wanted.”
The agency said the campaign reached more than 107,000 Fayre & Square customers.
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MANCHESTER PR consultancy Clare PR, has added Northern Ireland based cable management company, Unitrunk to its client list.
The win builds on Clare PR’s 25-year track record in the built environment sector and the agency’s extensive experience of the electrical industry.
Clare PR will carry out a sustained campaign for Unitrunk comprising on and offline media relations across the electrical, construction, specification and vertical sector press, including a combination of case study and thought leadership articles along with news and comment.
Clare Ward, managing director of Clare PR said: “Unitrunk is a very forward-focused and innovative company and they have come to us to ensure that they communicate and substantiate that message effectively amongst specifiers, contractors and end users. Our strategic approach, relevant contacts and infallible nose for a great story will help us do that.”
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INTEGRATED communications consultancy, Tangerine, is celebrating double awards success.
After attending two award ceremonies – The Social Buzz Awards and the Manufacturing Awards – Tangerine’s B2B team and its clients walked away with seven national accolades.
Firstly, the team picked up ‘Best B2B Sector Social Media Strategy/Campaign’ for its longstanding client, British Gypsum at the Social Buzz Awards which celebrate brands at the forefront of digital communications.
Tangerine is also celebrating six commendations at the Manufacturing Awards which recognise the strength and diversity of the UK manufacturing industry.
