Media mix: SKV launches video service; new wins for Paver and Ph Creative
MANCHESTER public relations agency SKV Communications has launched a new business that it says will make it easy for businesses to distribute videos and other digital content to media organisations.
Its Video News Agency (VNA) operates online and distributes video news reports, corporate announcements, interviews, stills, press releases and other copyright-free and royalty-free content.
SKV said it had already signed up Kellogg’s, VisitBlackpool, The Co-operative Bank, Marketing Manchester and Medecin Sans Frontieres.
Businesses pay to use the service but the rate depends on the size of bandwith. SKV said a universal annual licence costs £695 and bandwidth packages ranging from £95 for 500MB to £995 for 30GB. A free 20MB upload is available as an introductory trial.
Daniel Kennedy, VNA operations director, said: “The VNA platform has real benefits for those already making video communication for the media – we see travel and tourism and international NGOs in particular as key early markets.
“Costs of this type of platform have been prohibitive for most until now, as competitors offer a high-end premium product.”
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NORTH West public relations firm Paver Smith has scored a hat-trick of client wins.
The business, which has offices in Manchester and Liverpool, has been appointed to manage a nationwide PR campaign for Westmorland, owners of Cumbria’s award-winning Tebay services on the M6.
The deal follows the agency’s support for Westmorland’s recent successful planning application to develop a new service station on the M5 in Gloucestershire.
The agency has also secured a contract from law firm Goldsmith Williams with a brief to promote its work in the mortgage and conveyancing market and its support for consumers mis-sold payment protection insurance.
A third contract has been won with recruitment consultancy Russell Taylor Associates.
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DIGITAL marketing agency Ph Creative has increased its profile in the hospitality and legal sectors with a series of client wins.
The Liverpool-based company is providing the city’s award-winning Hope Street Hotel with a new website, email marketing campaign and search engine optimisation (SEO) services.
Meanwhile, law firm Stephensons Solicitors has hired Ph Creative to build a new website, and Laurence Lee & Co solicitors in Liverpool has brought in the agency to build a new website and run its email and SEO marketing.
The new legal wins follow the launch of a new website for Liverpool and Wirral law firm Kirwans.
