B2B opens up in Singapore
MARKET research specialist B2B International has continued its global expansion with the launch of a new permanent office in Singapore, its third in the Asia-Pacific region.
The Manchester-based business-to-business intelligence firm’s financial results for the year-end December 2014 show growth of revenue to £7.5m.
It was recently ranked fifth fastest-growing agency by the Market Research Society in its annual league table.
The global rankings assess the 20 market research agencies achieving the largest year-on-year growth.
B2B is now accelerating its international development strategy and extending its network across global markets.
The launch of the Singapore sales office now means the company has a presence in five countries, and follows sustained growth in Asia, specifically the Chinese market, where clients include the likes of FujiXerox, WL Gore and Vestas.
The new operation is headed by Stephanie Teow, who has worked for the company as a research manager in the UK for the past four years.
B2B chief executive Matthew Harrison said: “We’ve been steadily developing our presence and service offering across the Chinese market over the past decade, and expansion in the region represents an important target for our current growth strategy.
“South-Asia is a key market for us moving forward, and investing in a permanent presence in Singapore will provide a solid platform for our on-going expansion.”
Teow said: “Our sales office in Singapore represents a step forward in our intention to provide world-class market intelligence to the world’s leading business-to-business companies.
“The regional Asian research markets are still in development, and there is a growing demand for professional market research services that can deliver real insight – this is a big opportunity for us.”
B2B International was launched as a family business in 1998 and has grown to employ a team of 120 people globally.
The firm provides comprehensive business-to-business research services to a wide range of sectors, from traditional heavy industry through to financial and business services, and counts 600 of the world’s largest 1,500 companies among its client base.
