Robbies’ cheer Iron Maiden beer

A BEER developed in collaboration with real-ale loving Iron Maiden singer Bruce Dickinson and Stockport-based Robinsons brewery has become a best seller in 42 countries.

Dickinson was directly involved in the selection of hops and brewing technique two years ago of Trooper, which is now a serious contender in the global beer market, alongside Robinsons’ head brewer Martyn Weeks.

Trooper – named after the Iron Maiden 1983 track The Trooper – picked up a Gold Award at last years’ BBI Drinks competition and has just been singled out as the second best New Product Development launch of the past two years.

It has also become Sovereign’s (Robinsons official export partners) biggest brand in their export business, establishing solid business in 42 international markets.

Robinsons managing director Oliver Robinson said: “We’ve had a terrific journey. It’s a great pleasure working with Bruce and his team and we have strategic plans to continue expanding the Trooper legacy.

“Considering the Premium British Ale market is flat, and we don’t have huge marketing budgets, Trooper has exceeded expectations. It is testament to the quality (and taste) of the liquid and I think this growth illustrates how important it is to believe in your product and, most importantly, the people behind it.”

David Davies, managing director of of Sovereign Beverage Company said:  “We are the largest exporter of ales and cider from the UK. Unlike many British beers which struggle to compete internationally, Trooper has maintained its stunning export success with repeated high volume orders across some of the world’s leading importers.”