Red Rose men go green in sponsorship deal
BOLTON-based online electricals retailer AO.com is sponsoring Lancashire County Cricket Club’s bright green Royal London One-Day Cup kit.
The new kit, which features white piping ad the club’s famous Lightning logo, was due to be showcased for the first time on Sunday against Sussex Sharks in Horsham, but the match was abandoned without a ball being bowled due to rain.
When Lancs finally take to the field, it will mark the first time in its history the players have worn predominantly green in its 151-year history.
Ashley Giles, former England player and current cricket director and head coach at LCCC said of the partnership: “Cricket is all about successful partnerships and we are delighted to have AO.com on board for what will hopefully be a very successful Royal London One-Day Cup campaign.” Noted colour psychologist Angela Wright, commented on the team’s drastic change from red to green.
She said: “The AO green is a strong, bright and warm colour. It’s extremely powerful, so should set the team in good stead for the tournament.”
Group brand director at AO.com Andrew Kirkcaldy added: “We’re thrilled to be involved in the new launch of LCCC’s Royal London One-Day Cup kit.
“We have worked hard to create a design for the new kit which we believe will win the approval of players and fans alike.
“The new kit has a vibrant and energetic look, which will hopefully see the Lancashire Lightning first team go from strength to strength in the Royal London One-Day Cup.”
As part of this new partnership, AO.com has also rebranded the scoreboard at the Emirates Old Trafford stadium and brought their iconic green to the legendary ground.
North West cricket fans can also look forward to a series of joint events which will be hosted throughout the summer at various locations across the North West, including Emirates Old Trafford.
The events will help LCCC and AO.com in their search for the UK’s fastest bowler as participants compete to record the fastest bowling speed on a 10mx3m inflatable bowling wicket.
Club partners Chase Templeton – the club’s private medical insurance providers – and legal partners, Hill Dickinson, will also have their brands featured on the kit. International sportswear company Kukri is the official kit supplier for the team during the Royal London One-Day Cup and is available from the Club Store now.
