MADE.COM opens Liverpool showroom
ONLINE design brand MADE.COM is to open its first North West showroom in Liverpool.
The 4,000 sq ft showroom, based at Liverpool’s Metquarter, will open in mid September.
MADE.COM strips out middlemen such as agents, importers and warehouses to connect the customer directly with the makers and sells online only.
It already has showrooms in London’s Soho and Leeds and it employs around 180 people in its Leeds, London and Shanghai offices.
The company fundraised £38m in July this year to support its UK and European growth.
Annabel Kilner, head of UK, MADE.COM, said: “As an online only company, where we can bring our brand to life and enable customers to see the quality of our product, with limited additional costs, we will.
“The new site allows us to do this – it’s a cost effective partnership with the centre, meaning there are no big high street costs but we’re alongside great brands such as Hugo Boss and Jo Malone.
“We receive approximately 700,000 website visits from Liverpool and the surrounding area per year so Metquarter is a good opportunity for us in the area.”
Visitors to the showroom will have access to interactive technologies including CloudTags, where customers can access all product information using a tablet.
Jennina O’Neill, centre manager, Metquarter, said: “It’s a brand new shopping concept and a first for Liverpool, which will add to Metquarter’s unrivalled mix of global brands and dynamic local labels. We are confident MADE.COM will prove to be very popular in Liverpool.”
