New store will be jewel in Swarovski crown

LUXURY jewellery and crystal retailer Swarovski is to open its flagship Lancashire store in Preston’s St George’s Shopping Centre soon.

Swarovski will occupy a 1,000sq ft unit on gthe upper mall close to Pandora, New Look and Ernest Jones.

The unit will be entirely refitted to showcase the brand’s high-quality crystal product collections including jewellery, accessories, ornaments, and figurines.

General manager of St George’s Andrew Stringer said: “This is great news for St George’s, for Preston and for shoppers as an international brand comes to the city.

“By attracting retailers such as Swarovski we are not only strengthening our position as Preston’s dominant retail destination but further demonstrating St George’s ability to attract leading global brands to boost our own, and indeed the city’s retail attraction.

“We already have a strong mix of jewellers in St George’s and this strengthens the offering. It’s another reason for shoppers to come into Preston and not have to travel further afield for the brands they want.

“Preston is seeing a real improvement in confidence from both the consumer and businesses as the economy improves.”

John Banks of George Banks jewellers, Preston, will be the franchisee of the new boutique.

He said: “The new shop will look fantastic, the layout will look very fresh and modern. It is a bonus for the shopping centre and shoppers.

“St George’s is the best shopping area in Preston and this shop will work very well in there.”