Developer becomes simply Mulbury

CHESHIRE-based housing developer Mulbury Homes is rebranding as Mulbury in order to better reflect the diversity of its UK operations.

Alongside the name change, the business has created a number of new sub-brands to help represent its different divisions, including the launch of a new land and planning service.

Mulbury director Greg Mulligan said: “Over the last five years the business has grown rapidly. Developing affordable housing and care schemes for registered housing providers is our core market and will remain so, but we’re also growing in other related sectors.

“We’re developing homes for open market sale, as well as looking at alternative housing models such as the private rented sector and other investor-backed city centre schemes. We wanted to create unique identities for these different parts of the business and so we felt the name Mulbury would better reflect the company as a whole. It’s a small but important change.”

The Mulbury Homes name has been retained for the company’s affordable housing division. Its other divisions are: Mulbury Care – focused on developing care and retirement living schemes for older people; Mulbury Living – developing high-quality homes for private sale; Mulbury City – working with investors to deliver private rented sector (PRS) and high-density city living schemes; Mulbury Land – a joint venture with PWA Planning, working with landowners to achieve planning permission for sites which can deliver residential and mixed commercial uses.

In five years, Mulbury, based in Lymm, has grown to become a £30m turnover business. It just had planning approval for a £30m PRS scheme in Port Street in Manchester’s Northern Quarter, a £25m housing and retail scheme on the former Walton Hospital site in Liverpool, and a £17m older people’s village for the former Hilton Park stadium in Leigh.