Record profits is child’s play for toy maker Character

Character Group

TELETUBBIES, will be joining other kids’ favourites such as Peppa Pig, Fireman Sam and Doctor Who on Character Group’s roster of toys from next year.

The Surrey-based company, which has its main operational base in Oldham where it employs around 100 people, announced record annual profits of £12.2m, up 73% on the previous year, on turnover of £99m (2014: £98m).

Executive chairman Richard King said: “Our domestic market has traded ahead of expectations whilst international sales were hampered by currency and the generally difficult economic climate. Going forward with a strengthened offering, we expect our international trade to return to its recent pattern of growth.”

King added: “Character Options Limited (‘Character Options’), our UK trading subsidiary, has been appointed the global master toy partner for Teletubbies, a former firm favourite with children and parents alike. Our new line of toy products featuring these characters will be launched and marketed in early 2016.

“The launch of the new Teletubbies TV series on CBBC last month has generated great interest to date in the UK which is expected to continue to grow. We are also especially excited by the reaction from overseas customers and the potential growth opportunities that this licence, together with our other evergreen product line-up, affords us.”

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