New mobile sites launched by TheBusinessDesk.com
TheBusinessDesk.com has launched a new suite of mobile sites to cater for increasing demand for mobile access by its 250,000 monthly visitors.
The three sites are the first regional business websites to offer full access to both web news archive as well as their live business directory, and have been optimised to cater for more than 99% of mobile devices.
Managing director David Parkin said: “The growth in mobile search and the demand from our users for multiple routes to our free content is a very important part of our strategy to lead digital regional business news and following the success of our free iPhone app launched earlier in the year this is a further step forward.”
The business, which launched in November 2007 in Yorkshire, opened offices in Manchester in 2008 and expanded to the West Midlands earlier this year, recently announced subscriber levels of more than 50,000 business people in its three regional centres.
The new mobile sites have been developed by TheBusinessDesk.com web technology partner Rippleffect and can be viewed by users via almost every currently manufactured handset and through any browser. Users with suitable handsets can also opt to view the site in their full web formats.
Mr Parkin added: “We have tens of thousands of visits to our online directories every week, and this is another way that our readers can access these resources when they are travelling or away from their desktops. Crucially, advertisers can benefit from the growth in mobile search.”
Editorial director Marc Reeves, who heads TheBusinessDesk.com’s operations in the West Midlands, said: “As the leading online business media in the industrial heartlands of the Midlands and the North, we have a great platform that we will keep building from.
“We are keeping a close eye on trends to ensure we deliver news content in the formats our readers want, first and free.”
In September the service sent more than 1.2m news emails to its readers who viewed more than 500,000 pages on the site, and it is continuing to grow its registered user base at a rate of around 8% every month.
