Law firm JMW refreshes offer with new brand

LAW firm JMW Solicitors has launched its new logo, website and brand, which plays on its strong sporting credentials and underlines its commitment to clients.

The Manchester firm, which has a thriving sports practice, has unveiled a catchy new tagline – ‘The law firm in your corner’.

A new website www.jmw.co.uk has gone live today, which will beef-up the firm’s online presence and communication.

Two Manchester agencies were chosen to lead the rebranding. Web Design and SEO specialist I-COM have rebuilt the website, while The rebrand of the logo and tagline was developed by marketing agency Delineo. Iconic Manchester images are used on the website, with photographs taken by Michael Swallow.

JMW is hosting an event for clients and contacts this evening, where it will also showcase its newly refurbished conference and meeting room centre which opened at the end of October after a £200,000 refit.

Managing partner, Bill Jones said; “It is important that JMW retains its established values but at the same time develops a new and modern identity.

“The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what JMW stands for and our new tagline ‘The law firm in your corner’ signifies the commitment of everyone at JMW to the firm’s clients.

“The landscape for law firms is rapidly changing and we recognise the need for change.”

Senior partner Joy Kingsley, who joined the firm in September, added: ““This is an exciting time for JMW as we have continued to develop as a firm throughout the difficult financial climate.

“We feel that during our time of growth its right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline.”