PR firm announces new employee engagement programme

Public relations firm Grayling  has launched a new employee engagement and change management service.

The Bristol firm has created a programme which will create and deliver data and insight-driven strategies for organisations to drive engagement and growth.

Supported by the appointment of internal communications specialist, Rachel Tolhurst, Grayling Connect will be delivered by a team of experts across the agency’s UK network.

Rachel has worked as a strategic communicator for brands including Nationwide Building Society, Roche Diagnostics, ALL.SPACE and the UK Civil Aviation Authority to provide transformation communications, change management and enhanced employee experience. Rachel’s wealth of experience is also backed by her tenure on the Board of the International Association of Business Communicators, during which she was invited to speak at numerous UK and global conferences and ran webinars on measuring the effectiveness of communication.

Rachel’s appointment comes at a time when UK businesses are coming face-to-face with five generations actively in the workforce. With LinkedIn revealing that only 20% of Gen Z have spoken to someone over 50 at work in the last year and almost half of over 55s avoiding chatting to the youngest generation*, organisations are facing one of the biggest challenges to date – genuinely connecting with colleagues across the generations.

Patrick Fraser, director of Grayling South, added: “Business must build relationships that are two-way, real and trusted. Grayling Connect will enable our clients to go beyond conventional approaches to empower employers to foster their talent and deliver engaging, and impactful internal engagement strategies. Grayling Connect will be supported by our expertise in strategy, digital insights, creative capabilities and our understanding of data-led behavioural science to help clients navigate internal challenges and opportunities, and truly transform. There are five generations in the workplace for the first time in history, so there couldn’t be a better time for us to launch Connect and support the future growth of organisations by bridging the generational gap among employees.”

Rachel Tolhurst, Grayling Connect Lead, said: “Establishing solid employee connections with values and strategy can be challenging for organisations, particularly across generations and manager / non-manager populations. These gaps in connection must be addressed to retain talent, build positive working environments, and enhance company reputations.”