Business founded by father of F1 star Lando Norris launches crowdfunding campaign

Pure Electric, the e-scooter business founded by leading entrepreneur Adam Norris, father of Formula One superstar Lando Norris, is offering consumers an opportunity to invest in the future of urban mobility.

The company is launching a crowdfunding campaign to raise millions from community investors, building on the £70m of investment secured to date.

Pure Electric’s first product collaboration with McLaren sold out in just 90 minutes, and the brand also made a splash at Paris Fashion Week in 2023 with a collaboration with Stella McCartney.

Adam Norris, a successful entrepreneur known for scaling companies like Hargreaves Lansdown, has already invested £60m of his own money into Pure Electric, which turned over in excess of £20m in its last financial year.

Now, Norris is inviting e-mobility enthusiasts to join him in driving Pure Electric’s rapid growth.

Operating in nine countries and over 800 stores, including major retailers like Curry’s, Halfords, and FNAC, Pure Electric is scaling efficiently with a distributor-first model that minimises market-entry costs. The company has already invested £10m in R&D, underscoring its ambition to be a global leader in e-mobility.

Adam Norris, founder and CEO of Pure Electric said: “Whether it’s Formula One or in business, the team is everything. Pure Electric’s crowdfunding campaign is not just about raising capital; it’s about creating a community and team of investors who share in the company’s vision to transform urban mobility.

“There are 4.4 billion people living in cities where urban transport is expensive, polluting, and inconvenient. Our beautiful and innovative products are a crucial component of the broader e-mobility revolution, offering a sustainable, and fun solution to urban congestion and pollution.”