Holiday company expands with Dorset acquisition

Sapphire Holidays, the Cornwall-based group of self-catering holiday letting agencies, has expanded its growing portfolio of properties across the UK with the acquisition of Grandeur Property Management in Dorset.

The deal, for an undisclosed sum, will see Sapphire Holidays diversify into the more urban accommodation market managing 80 luxury properties across the South Coast from Christchurch, Bournemouth and Poole to the New Forest and Southampton.

Grandeur Property, which is based in Poole, will retain its name and brand, becoming part of Sapphire Holidays’ stable of distinctive holiday letting businesses which includes Aspects Holidays, Boutique Retreats, Classic Cottages and Unique Hideaways.

Sapphire Holidays is a long-established family-owned group employing more than 190 staff. With this latest acquisition it will collectively manage around 2,700 holiday letting properties across the UK, selling £60m of holidays a year, catering for around 165,000 guests.

The latest deal follows the acquisition of Norfolk Holiday Homes and Cat Hole Cottages in the Yorkshire Dales in the second half of 2024, which brought 40 letting properties under the group’s Classic Cottages umbrella, furthering its geographic reach.

Dan Harrison, a director of Sapphire Holidays, said: “We are pleased to welcome Grandeur Property Management to the Sapphire Holidays family. This acquisition marks a significant step in diversifying our portfolio and expanding into the urban luxury accommodation market, complementing our established expertise in self-catering and property management.

“Grandeur’s reputation for excellence and alignment with our values make it a perfect fit for our group. Supporting property owners remains at the heart of our mission, and we are committed to maintaining the exceptional service they have come to expect while introducing new opportunities to enhance their property’s success.

“By combining Grandeur’s strong local presence with our resources, expertise, and digital marketing capabilities, we aim to deliver sustainable growth for owners and unique experiences for guests. We look forward to working with the talented Grandeur team and warmly welcome the property owners and staff into the Sapphire family.”

Sapphire Holidays is the largest family-run holiday letting agency in the UK and is headquartered in Hayle in Cornwall.

Henry Maples from Truro-based Murrell Associates advised Sapphire Holidays on the deal.

The group is currently working on a £2m investment in new offices, transforming a former industrial building on Hayle Business Park into a high-tech, low carbon efficient office for its growing team, complementing the neighbouring Sapphire House which the group built in 2020.
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