Beyond Retail launches Drench outlet to meet demand

Bournemouth-based Beyond Retail has opened an outlet store to serve a growing demand from retail and trade customers in the Bournemouth, Christchurch and Poole area.

The 9000 sq ft Drench Outlet, located at Nuffield Road in Poole, includes a showroom space in which the online bathroom brand can display a growing number of own range bathroom products, including Butler & Rose, and contemporary ranges from Vellamo, Drench and Harbour.

In addition, the outlet will provide trade and retail customers a location to purchase everyday bathroom and kitchen essentials, as well as shop from an extensive range of reduced price clearance stock.

Drench is part of the Beyond Retail family of brands, which includes Drench, Tap Warehouse and Only Radiators. Collectively, the e-commerce business stocks over 20,000 products from 50 manufacturers and brands across bathrooms, kitchens, heating and accessories.

Lee Saunders, head of trade at Beyond Retail, said: “Following the relocation of our HQ last year, we saw a fantastic opportunity to expand our offering and establish a dedicated Drench Outlet in the heart of the BCP area. This new outlet allows us to showcase our most popular and innovative bathroom and kitchen products in a welcoming, hands-on environment, making it easy for customers to explore high-quality options at competitive prices.”