Slimmed-down Balloon Fiesta on course to break even after soaring costs are brought under control
Bristol’s iconic annual International Balloon Fiesta could break even this year after organisers successfully slashed costs in 2024, including moving from a four to a three-day format.
Since the pandemic the free-to-attend event, which will celebrate its 50th anniversary in 2028, has been operating at a loss, with 2023’s event in the red by £100,000.
Strategic changes brought in last year, including galvanising support from South West businesses, visitors and the wider public, proved effective in reducing the event’s in-year deficit by approximately £80,000.
Organisers today said while the fiesta continued to operate at a loss, the deficit was now “significantly smaller,” and, as a result, they are optimistic that, with continued progress and support, the event could break even this year.
This would then enable the event to start to build reserves to protect itself for any further unexpected challenges in the future.
A combination of poor weather, the rising cost of living, inflation and challenges in the supply chain – as well as the impact of the pandemic – put the event’s future in jeopardy last year.
This was despite its standing as Bristol’s most valuable outdoor event – generating an estimated £22.2m annually for the local economy. Analysis shows that for each £1 spent staging the event, £143 enters the city’s coffers in areas such as hotel accommodation and hospitality.
The fiesta’s profile also generates huge amounts of positive international media coverage for the region – it has become a firm favourite for TV crews, photographers and Instagrammers from around the globe.
According to the not-for-profit organisation behind the fiesta, around a third of its income is from car parking charges at Ashton Court, a third from commercial fees to businesses and a third from sponsorship.
A major boost this year has come from a new headline sponsorship deal with South West accountancy firm Albert Goodman, which will provide crucial financial support over the next three years.
Organisers said the partnership would help ensure the fiesta stayed true to its founding constitution – to remain free for the city, celebrate Bristol, support the regional economy and share “the magic of hot air ballooning with all”.
Bristol International Balloon Fiesta executive director Ben Hardy said: “The last few years have been undeniably challenging, and bringing the fiesta back in 2024 took real blood, sweat and tears.
“But the incredible support from the public and business community has been truly reassuring.
“We’re hugely grateful to our returning sponsors, and our new headline partner Albert Goodman, for their contribution in helping to stabilise the event’s future.
“With their support, we’re excited to introduce new programmes, initiatives and features that will not only enhance the visitor experience but also celebrate Bristol and its deep-rooted connection to the world of hot air ballooning.”
Albert Goodman has offices in Taunton, Yeovil, Weston-super-Mare and Weymouth and opened a base in Bristol in 2023.
The 158-year-old firm works across a range of specialisms spanning audit & accounts and business support services to litigation support, payroll bureau and VAT services.
Albert Goodman marketing director Robin Clempson said: “We’re delighted to have partnered with the Bristol International Balloon Fiesta for 2025 and beyond.
“As a proudly independent business, we feel real connection to the pioneering spirit embedded in the fiesta.
“We’re excited to be supporting the region’s most iconic and loved event, and we look forward to what is shaping up to be an unforgettable fiesta!”
The fiesta takes place this year from Friday 8 to Sunday 10 August.
The central display arena at its heart will continue to set the stage for 100-plus hot air balloons, which will take flight – if conditions allow – twice daily at approximately 6am and 6pm.
The traditional nightglows will again take place on consecutive evenings on Friday 8 and Saturday 9 August, with tethered balloons lit up in sequence to a soundtrack provided by BBC Radio Bristol.
